Mj Bouvier

Mj Bouvier

With nearly two decades of experience leading digital marketing and growth initiatives, both as a full-time leader and a Fractional CMO, I bring a results-focused, collaborative approach to driving sustainable business impact.

 

I partner with startups, nonprofits, and established brands to execute smart, scalable marketing strategies.

 

From SEO and paid media to email automation and brand storytelling, I help brands grow with clarity, creativity, and measurable results.


Feel free to check out a sample of my portfolio below.

Recommendations

"I had the pleasure of working with Mj Bouvier for several years at Cogo Capital, where she played a key role in our digital marketing efforts. Mj is that rare blend of strategic thinker and hands-on executor. She doesn’t just “do marketing”; she digs into the data, understands the funnel, and then builds campaigns that actually move the needle on revenue.


During her time with us, Mj led initiatives across paid ads, email, website optimization, and social media. She consistently brought clarity and structure to complex problems, and she had a knack for turning scattered efforts into a focused, measurable strategy.


What stood out most to me was her ability to:

• Ask the right questions and quickly diagnose what’s working and what’s not

• Turn complex data into clear, actionable insights

• Collaborate effectively with leadership and cross-functional teams

• Take ownership of outcomes, not just tasks


If you are looking for a digital strategist or fractional CMO who can audit, align, and accelerate your marketing, I highly recommend Mj. She is smart, reliable, and genuinely committed to helping brands grow." Lee Arnold, CEO

"I’ve had the pleasure of working with Mj Bouvier, and I can confidently say that Mj is a powerhouse in the marketing world. Mj's expertise spans a wide array of marketing disciplines, from digital and content marketing to SEO, paid advertising, and customer engagement.


Mj's proficiency in web development, analytics, and community-building strategies sets her apart as a versatile and skilled marketer. Utilizing tools like HubSpot for marketing automation, email campaigns, and report generation, Mj consistently demonstrates a commitment to efficiency and data-driven decision-making." Greg Garrick, Chief Marketing & Growth Officer

"I had the pleasure of working alongside Mj Bouvier at Secured Investment Corp / Cogo Capital, and I can confidently say she's an exceptional professional and a wonderful colleague. Mj's enthusiasm and positive attitude made her a joy to work with every day. Her strong communication skills and collaborative spirit always brought our team together. Mj’s expertise in digital and content marketing, SEO, paid advertising, and customer engagement played a crucial role in our projects' success. Her proficiency with tools like HubSpot highlighted her commitment to efficiency and data-driven strategies.


What truly sets Mj apart is her forward-thinking approach and genuine passion for making a positive impact. She doesn’t just focus on executing marketing tactics; she’s driven by a desire to change how people interact with each other and perceive technology. This visionary mindset, combined with her comprehensive skill set, makes Mj a true catalyst for transformation in the marketing landscape." Jasmine McKenzie, Dynamic Marketing Leader

Digital Marketing Audit Case Study Samples


Through in-depth digital marketing audits, I uncover what’s working, what’s not, and where brands can unlock the most growth. My work combines analytics, creative clarity, and strategy, transforming complex data into clear, actionable insights.


With over a decade of experience leading campaigns across the ecommerce, real estate, and nonprofit sectors, I now focus exclusively on performance audits and strategic consulting. I partner with business owners, marketing teams, and agencies who want to understand their numbers, refine their systems, and get measurable results.


My audits cover:

• Website & UX Optimization – Evaluate structure, conversion flow, and tracking accuracy.

• SEO & Content Strategy – Identify ranking opportunities and keyword gaps.

• Paid Ads & Media Efficiency – Analyze spend, targeting, and ROI across Google, Meta, and Bing.

• Email & CRM Systems – Assess segmentation, automation, and performance analytics.

• Brand & Messaging Consistency – Ensure alignment across digital touchpoints.


Each audit delivers a clear roadmap—prioritized by impact and designed to make marketing simpler, smarter, and more profitable.

Website Development Samples

ArtCity Creative

Marketing Agency

WordPress, Logo Design, Marketing

artcitycreative.com

SoCal VIN Verification

Vehicle VIN Verification Service

WordPress, Logo Design,

Marketing

socalvinverification.com

Nine Cent Design

Artist – Paint on Canvas & Wood

WordPress Customization

ninecentdesign.com

Marnika Weiss

Artist/Stylist

WordPress Customization


Morrisville Food Co-op

Food Co-op

WordPress, Logo Design, Marketing

morrisvillecoop.com

Social Media

Writing Samples

Blogs

Published Work

Best of Central Vermont Magazine Summer 2013

Bio (page:10)

Summer Salads for Picnics & Parties (pages: 62, 63, 64, 65)

Best of Central Vermont Magazine Winter 2012

Bio (page:8)

Simple Winter Soups & Stews (pages: 49, 50, 51)

Graphic Design Samples

Logos

Print & eBook Samples

Digital Photography